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There's a new member of the MAC Viva Glam family: Chappell Roan! The musician has officially joined a truly legendary lineup of stars who have fronted campaigns for MAC's philanthropic lipsticks, an effort that has raised over $545 million since 1994.
The Chappell Roan Viva Glam collection includes three lip colors: UnNatural Red Head, a dark cherry; Roan of Arc, a mid-toned plum lipstick-balm; and Damnsel, a sheer red-plum gloss with gold shimmer. The packaging features very Roan-esque crest with a sword and heart design, referencing some of the themes the Grammy winner has explored in her performances. (Roan has been a MAC Cosmetics ambassador since late 2025.)
Roan joined forces with her go-to makeup artist Andrew Dahling on the campaign, and Dahling described it as an “incredibly collaborative process” centered on a “multidimensional French Revolution story” featuring a few characters. “The archetypes really helped decide where to go. I’ve learned it’s helpful to invent a character and play from her," Dahling explained. "I thought about what Chappell Roan would look like during the French Revolution, or in a hyperbolic 1940s film as a romantic aristocratic empress. The key to connecting her visual identity was the use of color and glitters, a sort of modern, surreal Chappell Roan take on this era of makeup and its references.”
Roan was super hands-on in the process, designing her specific shades and packaging. “I wanted to do more of a bold color because that is my vibe,” the singer tells Allure. “I wanted the packaging to live in the world of Medieval, Art Nouveau. And I wanted to make a lipstick that matched my hair!”
Makeup is integral to the persona of “Chappell Roan” the pop star and a key part of the world the singer and her team create for every performance. “It is all intertwined, but I am really only wearing makeup when I am performing. When I wear makeup, it is 100 percent Chappell Roan,” she says. “However, the performing side of Chappell only makes up one third of my character. It’s the showmanship sliver that you see, but the rest is quite bare.”
The campaign was shot by photographers Inez & Vinoodh and directed by MAC Global Creative Director Nicola Formichetti. Given that lip products are Viva Glam's main focus, they play an important role in the imagery; Roan wears a combo of UnNatural Red Head and Lip Pencil in Vino in the photos, paired with a dramatic eye in shades of plum, gold, ruby, and turquoise, feathery lashes, pencil-thin brows, and tumbling red curls styled by Lacy Redway. “This campaign is meant to be inclusive and represent a different type of glamour,” Roan explains. “I hope the weird art kids and people who are down to be different, dramatic, and bold all see themselves reflected here but all are welcome.”
MAC Cosmetics
MAC Cosmetics
MAC Cosmetics
In addition to raising funds for charities that support sexual, gender, racial, and environmental equality, MAC is donating $300,000 to Roan's nonprofit, the Midwest Princess Project, and its LGBTQ+ partner organizations. With her campaign, Roan joins stars like RuPaul (the first Viva Glam campaign star!), Lady Gaga, Ariana Grande, Rihanna, Rosalía, Christina Aguilera, Miley Cyrus, and Missy Elliott, all of whom have posed in support of the initiative.
“I think [Viva Glam] represented people who weren’t afraid to associate themselves with something gay and something feminine, which are two things that are shamed in our society,” Roan shares. “Honestly, it's a lot to take in that I am a part of that legacy, and I feel a lot of responsibility to uphold what people expect but also to honor the people before me.”
Roan's Viva Glam collection launches June 11.
